Contacta

Current statistics show that 1 in 6 of the population suffer from hearing loss. A new product is undergoing consumer trials that will bring comfort to users of hearing aids who regularly watch television or listen to music. ib3 was selected by specialist company Contacta to provide a complete design package to bring the product to market.

Product Name, Logo and Tag Line
A name was required that would be memorable and simple, yet highlighted the benefits of the product by users of hearing aids with t-coils. "My-T" focuses on the personal aspects of the product and the association of hearing aids with t-coils. "Listening System" accurately describes the product application.

The My-T Listening System is positioned as a positive lifestyle choice. The logo design needed to be modern and appealing to users throughout the world. The "T" was designed with a curvature to illustrate the absorbing nature of the telecoil system while the pastel blue was soft and pleasing to the eye, reflecting the benefits of the product design.

A tag line needs to be memorable and reflect the benefits of the product. "Comfort Through Clarity" embodies the entire story in one simple phrase.

Packaging & Product Sheet
Clean lines, strong product image and positive benefits are all features of the My-T Listening System packaging. Together with the product information sheet, an appealing identity has been created that shows the product in use and illustrates the benefits.

"I have been extremely pleased in the way that ib3 clearly understood our requirements. The logo and identity created for My-T has exceeded my expectations so much so that they are already working on our next project. I would not hesitate to recommend their services to other companies"
Simon Thomas, Managing Director
Contacta Limited